Erin Boisson Aries and her team are leaders in representing sponsors in the development of luxury new residential condominiums and mixed–use projects.
From site procurement and pre-development consulting to the executive direction of the marketing and sales programs, Erin’s approach to new development is particularly unique for the industry. The team functions as a workshop of professionals seasoned in a range of key competencies spanning sales, marketing, public relations, architecture, graphic and interior design, asset management, project management, property management, legal, zoning and general contracting. Collectively, they work to optimize a project’s marketability and profitability, ranging from an extensive demographic study, competitive and floorplan analysis during the pre-development consulting stage, to the creation of sophisticated and fresh design concepts, marketing narratives and sales initiatives.
Erin’s most notable recent achievement was the extraordinary $450M record-breaking sellout of 551 West 21st Street, the luxury residential tower in West Chelsea designed by internationally acclaimed Foster + Partners. Erin also achieved a record price per-square-foot and absorption rate on sales at HL23, the first New York building designed by innovative architect Neil Denari that cantilevers over High Line Park. The team has supported countless other projects including pre-development marketing and sales at the Jean Nouvel-designed 100 Eleventh Avenue, Annabelle Selldorf-designed Sky Garage at 200 11th Avenue, and SuperPier/Pier 57 at 15th Street in the Meatpacking District.
Erin and her team consistently break records, achieving the following milestones on their most recent new development project:
Record Sales Prices | 4x The Average
Achieved average unit sales prices over $10M, an amount nearly 4x greater than the Manhattan new development average, and 5.5x greater than the Manhattan average for all residential sales during the period.
Record Sales Velocity | 4.5x The Speed
Sold 20% of units prior to official sales launching; once listed, an absorption rate of one unit every 16 days, compared to the city average of 84 days on the market.
Record Sales Absorption | 32x The Rate
Placed into contract one unit priced over $10M every month for 20 consecutive months.
Erin partners with developers who seek success through the creation of unique and architecturally significant developments, and her exclusive affiliation with Christie’s International Real Estate as their premier New York City Agent provides unprecedented opportunities to differentiate a project’s marketing message within an increasingly saturated global new development market.